Arthur Stanley
IT’S the start of an exciting new era at Stadium Australia this weekend as the Olympic venue opens the doors to a stylish new lounge bar that will work in tandem with its premium Centreline Seats.
Designed by the same architects who brought the classy edge to some of Sydney’s hottest bars, the new Centreline Seats Lounge is the first internal stage of the planned redevelopment of Stadium Australia.
It will open officially this weekend for the AFL blockbuster between the Sydney Swans and Hawthorn (Friday 9 May) and the Mother’s Day NRL derby between traditional rivals the St George Illawarra Dragons and Canterbury-Bankstown Bulldogs (Sunday 11 May).
“With an emphasis on design, ambience and style, the new Centreline Seats Lounge creates an exciting new entertainment and hospitality area that represents unrivalled sporting experience and value for our customers and their guests,” said Melinda Madigan, Stadium Australia’s General Manager Marketing and Membership.
“We are focused on enhancing the Stadium experience across our entire fan base – improving the in-seat experience and pre-and-post match atmosphere for the general public, sporting club members and Stadium Australia Members, as well as our corporate guests.
“Our new Centreline Seats offer a premium live experience, with seat-holders zoomed up close and personal to the on-field action, as well as having exclusive access to one of the most exciting and fashionable bars in the sports entertainment industry.”
Stadium Australia’s Centreline Seats Lounge was designed by Surry Hills-based SJB Interiors, who also designed the interiors of Establishment Hotel, Dee Why Hotel and Ravesi’s Drift Bar.
Featuring two slick city-style bars and separate cafés, as well as polished concrete flooring and beer taps made of 250-year-old Black Heart Sassafras wood from Tasmania, the new Centreline Seats Lounge offers eight craft beers (18 beers in total), nine premium wines and 14 new menu items.
There are 22 Panasonic TVs offering full coverage of the big games, and digital menu boards.
There are 1300 premium Centreline Seats at Stadium Australia, located outside the new lounge bar on Level 2 of the western grandstand.
Purchasing a Centreline Seat guarantees you the same padded seat for every live event of the year and is fully transferrable, so you can choose to share it with friends or hard-to-impress clients. Seats can be purchased individually or in quantities to suit, with some clients purchasing up to 25 Centreline Seats as their key entertainment vehicle.
The Centreline Seats Lounge offers corporate account facilities and personalised service. You can place orders from your table, or the bar, and receive delivery to your table in-lounge.
In addition, VIP parking packages in the adjacent P1 carpark are available for purchase to Centreline Seats holders.
Stadium Australia is an interactive playground this season with all fans having access to free high-speed Wi-Fi and the Stadium Australia app, the latter which can guide you to your seat as well as offering a multitude of other benefits.
“We are rapidly evolving the end-to-end Stadium experience and we aim to deliver tailored event offerings to the wide and various fan segments all seeking the ultimate live sports experience,” said Melinda Madigan.
“In the fast and exciting digital world we live, there is a growing demand for premium seating and a greater in-Stadium experience.
“The Centreline Seats Lounge is just the start of a personalised event experience that we know our customers desire.”
To enquire about Stadium Australia’s Centreline Seats, with access to the Centreline Seats Lounge, follow this link:
